Heading back to your favourite holiday destination this summer? Well, you’re not alone.
In fact, we’ve found that 93% of us are retreat repeaters; that means we’ve jetted off to the same destinations, and even the same resorts more than once. In fact, on average we’ve visited the same country 10 times, even though more than half of us have not yet made it to our dream destination.
Whether we’re booking a holiday away to relax, spend time with our loved ones or to just get some sun, it seems that while we have a desire to travel and see the world, we end up visiting the same destinations, as well as hotels and even restaurants!
The main reason for our repeat behaviour is the sense of familiarity. When we’re committing our time and money to booking a holiday, we want to make sure that we like it, and revisiting destinations means we know what we’re getting. We’ve found that other factors that influence our holiday decision are knowing that we’ll like the food and drink, with 49% of us saying that is important, along with knowing we’ll like the culture (42%) and knowing we’ll get a good deal (31%).
It’s tempting to go back to places you’ve been before, especially if it’s somewhere you really enjoyed. However, breaking the holiday rut and making the decision to try somewhere new can give you so much more than new stories.
Travel expert Frank Brehany says, “Travel should be all about breaking out of the mould of our daily lives and receiving physical and mental nourishment”.
Sometimes the world seems so big, there’s almost too much choice out there, with 17% of us feeling overwhelmed with options. However, Frank says that breaking the holiday rut can refresh our whole outlook on travel. He adds, “I would encourage all holidaymakers to reach out; you won’t be disappointed”.
When surveyed, it seems that half of us are disappointed we haven’t seen more of the world and 58% of us have not been to our dream holiday destination. Worries about not being able to afford it, age and time off work were the biggest contribution factors to this.
So why not do something a little different on your next holiday? Be it a whole new destination, city or even just getting off the beaten track in your favourite place. There’s a lot to see out there, and being open to new experiences and ideas could be the start of a whole new journey for you.
Need help planning? There are plenty of great deals on the Travel Republic website, including flights and hotels for long and short haul destinations. Your holiday is yours for the making.