Travel Republic comes to the rescue of hardworking people during the moments when a holiday is the only answer.
The fresh creative by newly-appointed creative agency The Corner, will debut on primetime TV on 26 December across high-reaching TV and radio.
The campaign light-heartedly recognises all those moments when a holiday is the answer – whether it’s to escape the news, relieve the stress or “reconnect” with your lover. It’s inspired by Google research showing that the UK’s need for a holiday has never been greater. And it aims to make Travel Republic the brand that comes to mind in those holiday-trigger moments.
The advert begins with a couple in need of reconnecting and are interrupted by Kojo Anim hanging from a comedic watch. Through his big personality and excitement for holidays he reminds the couple, and the nation, that when they’re stuck in a rut it’s Time To Travel Republic.
Kojo Anim was a finalist on Britain’s Got Talent 2019 after receiving Simon Cowell’s Golden Buzzer. 28 million YouTube views later, Kojo is back on TV screens as Travel Republic’s holiday-loving sidekick who pops up in the moments we need him most, to give us a little salsa dance, and show us that even in these testing times life is for living.
The new campaign builds on Kojo’s first appearance for the brand in sponsorship idents currently running in ITV’s hit-show Take Me Out. For the past 8 weeks millions have seen the comedian help people find their holiday match, such as scuba divers in the Maldives and two young men looking for culture in Amsterdam.
Kojo Anim, comedian and new Travel Republic ‘watch face’ said: “When I heard I had the chance to play a 4-inch tall man in a watch, I jumped at it… just not very high. But seriously, I’m really chuffed to be the face of Travel Republic.”
Christian Poole, Marketing Director Travel Republic says: “This is a very exciting new approach for Travel Republic, focusing on the moments when a holiday is the only answer and the rewards holidaymakers get when they take time out to reconnect with friends and family. So, when we all find ourselves in those ‘I need a holiday’ moments, you’ll know ‘It’s Time to Travel Republic’.
The campaign also supports the launch of a new ultra low-holiday deposit from £25pp, making it easier for holidaymakers to book that holiday when they deserve it the most.”
Neil Simpson, CEO and Founding Partner, The Corner says: “Has there ever been a better time for some sun, sea and salsa? Our new campaign for Travel Republic recognises that the UK’s need for a holiday has never been greater. So we’re making Travel Republic the default choice for all those moments when you need a holiday – and we’re doing it whilst putting a smile on people’s faces”.
For more information, please contact:
PR & Social Media Manager, Travel Republic
0208 974 7201
Christian Poole, Marketing Director
Alison Lewis Poole, Head of Brand Marketing
Clare Fitzpatrick, Campaign Manager
Vanessa Newland, PR & Social Media Manager
Media Agency: Arena Media & Havas Ireland
Production company: Biscuit
Prod Co Producer: Sonya Sier
Director: Big Red Button
Post production: The Mill
Post Producer: Angela Toner
Joint Acting Head of Production: Lauren Gray
Editor: Ed Cheeseman, Final Cut
Sound: Sam Robson, 750mph
Photographer: Charlotte Oldman
Head of Talent: Craig Knox
Creative Director: Tom Prendergast
Creative Director: Joe Stamp
Executive Creative Director: Tom Ewart
Business Director: Taya Dufall
Hero Talent: Intertalent
About Travel Republic
With flights, hotels, experiences and holiday essentials across the world, at surprisingly low prices, it’s Time to Travel Republic. With millions of holidaymakers booking through websites in the UK and Ireland, since 2003, Travel Republic is one of the largest and most well-established online holiday providers in Europe.
Part of dnata and the Emirates Group, Travel Republic prides itself on great value – enabled by sophisticated technology and significant global group purchasing power – along with high levels of service.
Customers can book with confidence knowing Travel Republic is a full member of ABTA and holds an ATOL license.
And they think you deserve a holiday. Yes, you.
About The Corner
Founded by Neil Simpson, Tom Ewart and Neil Hourston in 2012, The Corner was listed as one of the World’s Leading Independent Agencies in 2015, voted as one of The Sunday Times Best 100 Small Companies in 2018, won four awards and the Grand Prix at The Drum Recommends and was most recently voted best small agency to work for at Oystercatchers Awards. The Corner creates ‘work that matters’ and believes that ‘none of us are as smart as all of us’. They promote an open, democratic working culture that brings multi-skilled talent together to influence what they do and make. The Corner is a modern agency for modern times.