- From finding the perfect date match to finding your holiday match with Travel Republic
- Britain’s Got Talent finalist Kojo Anim revealed as Travel Republic’s holiday friend
- To celebrate the launch, chance to win the ultimate romantic couples holiday to anywhere in the world
Travel Republic has secured a significant business partnership with ITV and Fremantle to launch a large-scale marketing campaign at the end of the month with the popular dating show, Take Me Out. This exciting sponsorship will be across broadcast, catch-up, digital and social media channels.
The sponsorship ‘idents’ (short clips), produced by recently appointed creative agency, The Corner, will showcase the breadth of destinations available through the online travel agent, with different couples finding their holiday match in the Take Me Out style by switching off the lights if they ‘no likey’.
In this new chapter for the online travel company, the idents will introduce 2019 Britain’s Got Talent finalist, comedian Kojo Anim, as the face of Travel Republic, as he encourages and helps couples choose which holiday is right for them.
Christian Poole, Marketing Director for Travel Republic comments, “This is an exciting time for Travel Republic, as we embark on our mission to ensure everyone gets the holiday they deserve at the moment they need it. Whether it is to celebrate those special occasions or simply to escape the everyday routine, we are educating audiences that, at those moments, it’s ‘Time To Travel Republic’.
We are delighted to be working with ITV and Fremantle and sponsoring such an iconic TV programme that is loved by a wide variety of audiences.
Take Me Out is the perfect match for Travel Republic, as the TV show celebrates the fun and enjoyment in making decisions, just like when you are booking a holiday. We offer a wide selection of holidays, to suit all couples and budgets; from Benidorm to Barbados, 2 star to 5 star, you can find your perfect holiday match at incredibly competitive prices.”
In addition to reaching millions every Saturday night, Travel Republic will also feature on ITV.com through a series of mixed format impressions, and across Take Me Out social media channels with branded posts.
Travel Republic is part of dnata and the Emirates Group. The sponsorship was planned and bought by Havas Media. Fremantle UK’s Thames TV produces ‘Take Me Out’ for ITV.